The cell phone number list world of managing search campaigns with keywords is long gone! Today, the search marketer has almost as many tools cell phone number list to target their ads with different audience solutions as they do with keywords. Advertisers can target remarketing audiences in their Search Network campaigns using RLSA, reach existing cell phone number list customers through customer matching, find new customers using lookalike audiences for searches, or even target specific demographics in their search campaigns.

What are in-market audiences for search?

Google first announced plans cell phone number list to release in-market audiences for search campaigns at Google cell phone number list Marketing Next in May last year. This month, Google and Bing rolled out In-Market Audiences for Search to all US advertisers. In-market audiences for search should look like in-market targeting for Google Display Network advertisers or in-market targeting for Facebook advertisers. They cell phone number list allow you to find users whose past search and browsing behavior indicates that they are more likely to actively search for your product or service.

Much like RLSA audiences and lookalike audiences for search, these audiences are typically cell phone number list more qualified than those found on standard search; they are closer to making a buying decision, rather than just starting cell phone number list to research or consider your brand. But unlike remarketing audiences, in-market search audiences may have never heard cell phone number list of your brand or visited your site before, making them ideal people to introduce you to.

In-market audiences for action research

You'll likely show your ad to the cell phone number list tens of thousands of people who search for hotels every day. Thousands of them may be browsing or starting to plan their summer vacation, but have no intention of booking a room today. But a few have done their research online over the past few weeks, booked their flights and are ready to book their getaway. Although their search for "Hotels in New York" is no different than hordes of less qualified people on the cell phone number list same keyword, search engines can easily see that they are in the market for accommodation in New York, simply based on their past search and browsing history.